Vodafone Club represents an experience tailored specifically for premium customers.
The design process began with in-depth interviews with the company stakholders and analysis of user behavior, focusing on identifying essential needs and expectations in the relationship with the brand.
NEW CLUB [2025] VS. PREVIOUS CLUB [2023-2025]
Wireframes and prototypes were crafted to ensure simplicity and effectiveness, guiding users naturally through the digital journey. The visual aspect was meticulously curated: colors, shapes, and micro-animations were chosen to reflect Vodafone's identity and make navigation pleasant and intuitive.
The result is a comprehensive project that synthesizes commercial goals and user-centered attention, delivering a new way to engage with the Vodafone community in a compelling and personalized manner.