Vodafone Club represents a premium experience tailored specifically for customers who are interested in exclusive benefits and discounts for selected brands.
The redesign process began with:
▸ in-depth interviews with the company stakholders;
▸ analysis of user interactions based on previous version.
The redesign process began with:
▸ in-depth interviews with the company stakholders;
▸ analysis of user interactions based on previous version.
NEW CLUB [2025] VS. PREVIOUS CLUB [2023-2025]
Wireframes and prototypes were crafted to ensure simplicity and effectiveness, guiding users naturally through the digital journey.
The main difference in UI, between the 2023 version and the 2025 one lies in the transition from a two-category tabbed navigation model to a more flexible, vertical layout based on multiple categories, each featuring a distinct look and feel that reflects its corresponding shopping category.
FROM LEFT TO RIGHT: HOMEPAGE, CATEGORY LIST, PRODUCT DETAIL, SEASONAL CONTEST
The visual aspect was meticulously curated: colors, shapes, and micro-animations were chosen to reflect Vodafone's identity and make navigation pleasant, intuitive and accessible.
New components and variables were added to the design system in order to lay down a new content architecture and at the same time ensure visual consistency through the app.
CLUB lottery: Fortune wheel interaction [2024]
The result is a comprehensive project that synthesizes commercial goals and user-centered attention, delivering a new way to engage with the Vodafone community in a compelling and personalized manner.
web landing page