Vodafone Happy is a digital experience designed to reward every Vodafone customer, turning loyalty into tangible benefits.
The initiative has been running for many years and has undergone numerous evolutions over time, reflecting within it Vodafone's strategies and visions.
VODAFONE Happy evolution through time
The UI has been crafted with an intuitive and engaging interface, making it easy to discover and redeem personalized rewards.
Every interaction is designed to create surprise and gratification, building a positive connection between the customer and the brand.
Vodafone HAPPY 1.0 prototype
Prototyping (a look behind the scenes)
The latest iteration of the project I worked on was designed to bring Vodafone Happy back to a more essential form, while still maintaining a strong focus on engagement and the promotion of the brands within it.
The UI was reimagined as a showcase container placing the user at the center, featuring personalized messages (including a dedicated flow for the user’s birthday) and special initiatives such as contests or curated prize selections tied to seasonal events.
VODAFONE Happy 3.0
VODAFONE Happy DAYS (limited time campaign)
VODAFONE HAPPY SUMMER (seasonal promo LOTTERY)
The new Happy included also a light version specifically designed for the responsive web.
VODAFONE Happy Web (UI design)
VODAFONE HAPPY HOLIDAYS
For Christmas 2025, Vodafone Happy launched the special initiative Happy Holidays, a container for two activities: the instant-win lottery Happy Days (already introduced a few months earlier alongside the new Happy) and Winter Crush, a festive mini‑game that allowed users to increase their chances of winning a grand final prize.
In addition to designing and defining the new user flows, I was responsible for:
▸ Producing the game’s graphic assets (controls, buttons, background, objects) with the help of generative AI tools — particularly Perplexity and Adobe Firefly.
▸ Creating advanced prototypes in Figma to test the game and the prize redeem flows.
▸ Developing visuals and content for the related advertising campaigns.
VODAFONE HAPPY HOLIDAYS: Winter CRUSH